Portfolio NMA
NMA
Where Marketing becomes Digital
"I haven't failed. I've just found 10,000 ways that won't work"
Thomas Edison
The use of digital marketing campaigns is a great strategy to reach new customers and raise product recognition. Rolex, a maker of high-end timepieces, is a company that has successfully employed internet marketing to expand its consumer base.
The Swiss luxury watch brand Rolex has a solid reputation that spans decades. It is without a doubt one of the most famous and prestigious names in the business. Rolex watches are widely coveted by consumers around the world for their timeless aesthetics and impeccable quality of construction. Digital marketing strategies for Rolex's timepieces have helped the company interact with new customers and expand its customer base.
To attract fresh clientele, Rolex has employed both paid and organic digital marketing strategies. As an example, Rolex has just unveiled a paid internet advertising campaign to market their timepieces. In these commercials, famous people and influential people are seen wearing Rolex watches to boost the product's perceived value. Rolex has also developed organic internet advertising in an effort to attract new clients. Engaging content like as videos, photographs, and other social media posts are featured in these campaigns to highlight the quality and design of Rolex timepieces.
Digital marketing initiatives have also been employed by Rolex to establish an online identity and interact with prospective clients. Rolex maintains an active social media presence, particularly on Instagram, Facebook, and Twitter, where it announces and discusses new goods and company developments. Rolex also features a website and blog, both of which are devoted to discussing the company's timepieces and the watchmaking business in general. Because of this, Rolex can better engage with its clientele, who now have a better understanding of the company and its wares.
Rolex has employed digital marketing strategies to expand its consumer base, raise brand recognition, and establish an identity in the digital sphere. Rolex has successfully established a dynamic web identity and established rapport with prospective clients through a combination of sponsored and organic campaign strategies. This is a big reason why Rolex is such a well-known and admired brand all around the globe.
Balenciaga Marketing Campaign Scandal
The fashion world is no stranger to scandal, and the recent controversy surrounding luxury fashion house Balenciaga is no exception. In October 2018, the company was accused of promoting an unethical marketing campaign on Chinese social media, specifically targeting young people. The campaign, which was quickly spread throughout the internet, featured a picture of a Balenciaga shopping bag with the caption “I want a Balenciaga bag, or I’ll die.” This message was widely seen as promoting a dangerous consumer mentality that encourages young people to pursue material objects at any cost. The scandal further intensified when reports emerged that Balenciaga had been using underage models in their ads and campaigns. This was seen as particularly egregious, as it encouraged children to pursue a lifestyle of materialism, a lifestyle that Balenciaga’s high-end fashion is often associated with. Furthermore, the campaign was seen as irresponsible and careless, as it could potentially lead to dangerous behaviors among young people who may be easily influenced by such messages. In response to the scandal, Balenciaga issued a public apology and took immediate steps to address the controversy. They removed all content related to the campaign and began an internal investigation to ensure similar incidents would not occur in the future. The company also released a statement that emphasized their commitment to ethical marketing practices and their dedication to protecting their customers’ well-being. Despite Balenciaga’s efforts to rectify the situation, the scandal had serious implications for the company’s reputation. Many customers were outraged and quickly began to distance themselves from the brand. The scandal also raised questions about the fashion industry as a whole, as it highlighted the need for companies to be more mindful of their marketing strategies and to ensure that they remain responsible and ethical. The Balenciaga marketing scandal serves as a reminder to other companies to be more conscious and responsible when engaging in marketing campaigns. Companies should be aware that their messaging can have a profound impact on their consumers and should take all necessary steps to ensure that their campaigns are in line with their values. Furthermore, companies should remember that they have a responsibility to protect the well-being of their customers, regardless of age. In the end, the scandal surrounding Balenciaga serves as a cautionary tale for all companies to think twice before launching a marketing campaign.